4
ApPa project training session for teachers
11 de November de 2016
concurs-joves-i-mobilitat-2016
The 10th edition of the contest “Youth and mobility”
13 de December de 2016
Totes les activitats
campanya-10-11-16

New campaign “Validate your ticket! No excuses” for the TRAM

On November 10th, 2016, the new campaign against fraud “Validate your ticket! No excuses” for the Barcelona TRAM starts. The kick-off for the campaign was a theatre action aimed at Barcelona tramway users. The performance, run in Trambaix and Trambesòs lines, shows the excuses that users use frequently to not pay action and warns that anyone can hide behind one of these excuses. The campaign “Validate your ticket!” No excuses”, which is based on the consequences of not validating the tramway ticket, will be displayed during the entire month of November at the stops, in the interior of the trams, in digital formats (web and social networks) and through radio spots.
The main goal of the campaign is to reduce the fraud in all TRAM network and, especially, in the Trambesòs lines. From DUNA, we participated in the awareness campaign with the presence of our educators to explain this information to TRAM travellers.

For more information:

http://www.tram.cat/content/pdf/n.p-campanya-valida-nov2016.pdf

El TRAM es la empresa que gestiona el tranvía de Barcelona. La relación con DUNA nace en 1890. Actualmente, el Tram apuesta por la educación y dispone de un gran abanico de actividades, todas ellas gestionadas por DUNA.

TRAM is the company that manages the tram in Barcelona. The relationship with DUNA started in 2007 with the management of its first educational action. Currently, TRAM is firmly committed to education and has its own educational project, which has been awarded the seal of quality by the Institut Municipal d'Educació de Barcelona and the ICE. TRAM trust s in DUNA the design of all the activities of the educational project, its dissemination and management.