New campaign “Validate your ticket! No excuses” for the TRAM
On November 10th, 2016, the new campaign against fraud “Validate your ticket! No excuses” for the Barcelona TRAM starts. The kick-off for the campaign was a theatre action aimed at Barcelona tramway users. The performance, run in Trambaix and Trambesòs lines, shows the excuses that users use frequently to not pay action and warns that anyone can hide behind one of these excuses. The campaign “Validate your ticket!” No excuses”, which is based on the consequences of not validating the tramway ticket, will be displayed during the entire month of November at the stops, in the interior of the trams, in digital formats (web and social networks) and through radio spots.
The main goal of the campaign is to reduce the fraud in all TRAM network and, especially, in the Trambesòs lines. From DUNA, we participated in the awareness campaign with the presence of our educators to explain this information to TRAM travellers.
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